Suicide Prevention Awareness - Sensibilisation à la prévention du suicide 85 • Communicates about suicide with care and compassion by considering impacts on people. • Ensures communication about suicide is safe and effective by consulting relevant resources as needed (e.g. guidelines for suicide reporting). • Uses neutral, life-affirming and positive visuals to convey hope, available help and healing. • Provides helpful information and contact details for appropriate supports and services. Problematic images: • Communicates about suicide in a way that sensationalizes or stereotypes suicide and the people impacted. • Magnifies or minimizes the causes or responses to suicide. • Suggests suicide is inevitable or not preventable. • Links suicide only with certain populations. • Lists risk factors (e.g. resembling a checklist) without acknowledging or including broader factors, including factors that protect against suicide. • Focuses on statistics without adequate context or resources (data limitations and relevance). • Uses jargon, or technical, outdated or stigmatizing language. • Includes details or descriptions about suicide death or people who have died by suicide. • Uses the same message regardless of the characteristics and needs of the audiences. • Includes content that can be traumatizing or stigmatizing for people (that causes blame, shame, guilt and fear) or pose harm by unintentionally increasing risk of suicides. • Communicates about suicide without using safe messaging guidelines or seeking advice from mental health professionals, suicide prevention experts and people with lived experience. • Uses negative, violent or stereotypical images that perpetuate further stigma of suicide and people affected by suicide. • Communicates about suicide without offering helpful information. You will find a list of resources of where to get help at the back of this book. www.canada.ca People photo created by rawpixel.com - www.freepik.com
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